Go buzzword-free, I dare you!

Posted Tuesday, January 13, 2009 by Scott Roth

OK, here's the deal. I'm a marketer that markets to marketers. So, that means chances are pretty likely that if you're reading this, you are also a marketer. Which means in theory, we should be speaking the same language for the most part. So here's my promise to you - and the reason why I think you'll enjoy the contents that you find here: 2009 is going to be the year that I attempt to go completely buzzword-free in my communications. I know, buzzwords are everywhere so it's going to be hard to do, but here are two reasons why I think it's important.

1. Too many times, especially in the business-to-business space, marketers are their own worst enemy when it comes to communicating with their audiences. We spend too much time trying to use the latest catch-phrases and coolest new ways to describe things, that we often leave the intended recipient of our message scratching their head, trying to figure out what we were talking about in the first place.
2. Throwing out too many buzzwords in a single sentence just simply makes you sound like someone who is trying to compensate for something they really don't know anything about, even if you really do know a lot about the topic. I'm guilty of it, in the past, when I didn't really feel comfortable or wanted to make an idead sound bigger than it really was, I would fall into the trap of "inserting buzzword here" to try and make up for it. Not anymore, 2009 is a new year baby!

So, are you ready to join me on this journey to just cut to the chase? I'm ready to start sharing and collaborating on marketing ideas and strategies that don't get caught up in a lot of talk, but not a lot of action. We live in a pretty complex world, and hopefully this little slice of cyberspace will be a safe haven for sophistication, simplicity, and saying more with less.

Join me this year as we explore straightforward email marketing, SMS, interactive, and one-to-one marketing strategies for a complex world - all with an occasional dose of humor to keep it real.

Related articles by Zemanta

• Beware of the Marketing Trap (freelanceswitch.com)
• @w2e conference program in 140 characters (web2expo.com)
• Sonny Gill: Where Does Your Company Culture Rank? (mpdailyfix.com)
• The secret to viral marketing (vator.tv)